AI Insights · Timothy · July 2025
Top Consumer Finance Apps in Europe Q2 2025: Performance Insights
Discover the performance trends of the top consumer finance apps in Europe for Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the consumer finance app market in Europe saw notable performances from several key players. Here's a detailed look at the trends for the top five apps, with data sourced from Sensor Tower.
Finanzguru - Konten & Verträge from dwins GmbH experienced fluctuations in weekly revenue, peaking at approximately $208K at the end of June. Downloads showed consistent growth, reaching around 37K in the final week. Meanwhile, weekly active users remained strong, increasing from 1.34M to 1.38M throughout the quarter.
Finary: Budget & Money Tracker saw a varied revenue stream, with a high of $65K in early April, stabilizing around $47K by the quarter's end. The download numbers were more modest, fluctuating between 8K and 19K weekly. Active users showed a steady climb, reaching approximately 151K by the end of June.
Splitwise recorded a significant increase in weekly revenue, culminating at $44K in the last week of June. Downloads consistently grew, hitting a high of 110K. Active user numbers also increased, closing the quarter at 3.42M, highlighting its strong user engagement.
YNAB maintained a steady revenue stream, with a noticeable peak of $23K at the end of June. Downloads remained stable, hovering around 3K to 4K weekly. Active user growth was evident, rising from 43K to 53K by the end of the quarter.
Budget Planner l Snoop Money showed a varied performance, with revenue reaching up to $23K in early June. Downloads fluctuated, mostly in the range of 6K to 8K weekly. Active users varied as well, ending the quarter with approximately 269K.
For more detailed insights and trends, visit Sensor Tower's platform.